The Great London Survey
LONDON DATA WEEK
July 7-11, 2025Supported by Flourish
Huge thanks to our friends who helped out!!
The Flourish team: Georgia Diaconescu, Annie Parker, Guillem Ventura, Luisa Bider.
Plus our buddies: Andrew Edwards, Andy Davies, Sophie Sparkes, and Julian Hoffmann Anton!
For London Data Week, we created a mobile data kiosk that drove around central London over 2 days at 6 locations collecting opinions on what life is like in London today.
Created in collaboration with Flourish, part of Canva, our goal was to engage Londoners in conversations through a fun and interactive survey designed to solicit opinion on subjects that would be relevant to any Londoner on 8 varied subjects:
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Elizabeth line
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Cycle Lanes
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Foxes
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The Royals
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Apologizing for everything
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Greggs Sausage Roll
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London Billionaires
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Tourists
Participation was easy – we handed people a sticker sheet and they placed them on a poster with a matrix between love & hate, classy & tacky.
Our kiosk was made out of a Piaggio Ape, a 3-wheeled Italian delivery vehicle from the 1980s and was coated with interesting statistics about the city.
Over the 4 days we had about 500 people participate. Below you’ll find photos and some insights about each location and some overview of the results.
The Survey
- Poster designed to solicit opinions
- Fun and intuitive design
- Cartogram map to show location of participants
We created this poster as a test of how to engage with more people through an intuitive but multidimentional way.
We found that young people instantly understood the design and older generations could also quickly grasp it after a rudimentary explanation.
- Stickers designed to create a diversity of opinions
- Fun but representing different attutudes
- Write your own!
Creating the right categories was difficult, as each needed to be general enough so that anyone in London would quickly understand the subject, but also solicit a variety of opinions. We chose these categories because they all mean something about life in London today. We also included an option to write in your own option!
Mobile Data Kiosk
Photo credit: Jamie & The Jam Royal Docks, near London City Hall: Monday July 7. Noon-2:30pm
Takeaways:
- 50/50 tourists and locals
- Ranking lower:Tourists, Billionaires
- Wide span: Royals, Elizabeth line, Foxes
- Lots of Sausage roll love
- People quickly picked up data
Regent's Place on the Plaza, near Euston Station: Monday July 7th. 3:30-6pm
Takeaways:
- Locals only, mostly office works & students
- Ranking high: Sorry, Cycling lanes
- Ranking low: Sausage Rolls
- Wide range: Tourists, foxes, billionaires, Elizabeth line
- Quickly picked up data
King's College London, The Quad: Tuesday July 8th. Noon-1:30pm
Takeaways:
- A mix of locals, visiting academics, and LDW hackathon participants
- Ranking lower:Billionaires. Royals
- Ranking higher: Elizabeth line, Foxes, Cycling lanes
- Wide range: Sausage rolls, Saying Sorry, Tourists
- Mostly data natives
Church Street Market, Westminster: Tuesday July 8th. 2:30-4:30pm.
Takeaways:
- Immigrant neighborhood, English as a second language
- Ranking higher: Royals, Elizabeth line
- Many wide ranges: Saying Sorry, Cycle lanes, Billionaires
- Challenging data fluency, concept often needed to be talked through
- Real time with real people
London School Of Economics on Clare Market: Tuesday July 8th. 4:30-5:30pm
Takeaways:
- Academics, summer students from abroad
- Ranking lowest: Billionaires, Royals
- Ranking higher: Cycling lanes, Foxes
- Wide ranges: Tourists, Sausage Rolls
- Excited participants!
BrainStation Shoreditch: Tuesday July 8th. 6:30-8:30pm
Takeaways:
- Networking event for tech & data people
- Most custom stickers, more clustered that other locations
- Wide spectrum: Sausage, Foxes, Sorry
- High: Elizabeth Line, Cycling
- Lower: Royals, Billionaires, Tourists
- Data natives
Wednesday, July 10th: Talk + Panel: “Data That Moves Us: Live stories, real conversations”
Thursday, July 10th: Hands-on workshop: “Guerrilla Data Lab”